Uniting for a leap forward, smart sewing leads the future | Lejiang's 2023 National Strategic Distributors Annual Conference Successfully Held

On December 29, 2023, the Zhejiang Lejiang Machinery Co., Ltd.'s 2023 National Strategic Distributors Annual Conference with the theme "Uniting for a leap forward, smart sewing leads the future" was grandly held in Feng County, Jiangsu Province. Yang Xiaojing, Chairman of the China Sewing Machinery Association, and Deng Chuanqi, Deputy County Mayor of Feng County, attended the meeting and delivered speeches. More than 200 people, including Wu Jianmin, Secretary-General of the Shanghai Sewing Machinery Industry Association, Xue Xiuyao, Chairman of Lejiang Company, company executives, and distributor representatives, participated in the conference. Distributors from across the country gathered to discuss market conditions, analyze future trends, explore new product development, learn new knowledge, master new skills, and march forward with high spirits toward new journeys!

01 Welcome Speech

Zhao Jiansong, General Manager of Jiangsu Lejiang Intelligent Equipment Co., Ltd., delivered a welcome speech on behalf of the company. Mr. Zhao stated that the gathering was not only to foster relationships but also to discuss trends and changes together and reach consensus. As a solid support for all partners, Lejiang must provide strong guarantees in product research and development, production, and services, guide operations, provide methods, unite everyone's efforts, pool energy, gather wisdom, innovate constantly, and jointly create a brighter future.

02 Lejiang's New Products

Template engineer Huo Futao provided a detailed explanation of the characteristics, advantages, performance, value, and applications of Lejiang's intelligent template machine, saying, "Lejiang's template machines come in various types with excellent quality, and there is always one suitable for you."

Technical Vice President Ye Bangxiao introduced the series of new products developed in 2023, including the flat bed binder and intelligent pressing table, one by one. Mr. Ye stated that in 2024, the company will further analyze competitive products, segment market demands, improve, optimize, and upgrade products according to customer needs, help distributor partners establish the Lejiang brand, seize market opportunities, and create good benefits.

Head of the Large Customer Service Department Yuan Xiaoming introduced the relevant situation of the company's project department, industry development trends, and future work plans. Mr. Yuan stated that with China's rapid economic development, the textile industry is facing a bottleneck period, and equipment manufacturers and distributors need to seek change and innovation. The strategic vision of Lejiang's project department is to design digital intelligent factory solutions for large clothing manufacturing customers. He called for joint efforts to contribute to the digital transformation and upgrading of textile and clothing enterprises.

03 Annual Summary

Xue Lejiang, General Manager of Zhejiang Lejiang Machinery Co., Ltd., summarized the marketing work of 2023 and deployed the marketing plan for 2024. Mr. Xue stated: Facing the multiple challenges in the post-pandemic era, Lejiang Company still maintains a strong development momentum. Facing the possibly more severe situation in 2024, all sales personnel, including the company's marketing department and all distributors, must consider further playing the role of market bridges. He stated that in 2024, the company will focus on building a high-quality service team that adapts to the current market competition situation, providing value-added services to customers, and enhancing the competitiveness of the Lejiang brand.

Regional Director Xu Jianzhong gave a detailed introduction to the company's sales team and after-sales service system construction. Mr. Xu said: We should adhere to the concept of "people-oriented, customer-first," and serve customers with a "benefit others" mindset, implementing the service tenet of "fast, efficient, professional, and focused."

04 Award Ceremony

Outstanding distributor representatives are the backbone of the company's sales team. They are customer-oriented, continuously innovate service models, achieve "performance completion rate" with hard work and wisdom, win customer trust with a win-win concept, shoulder goals and missions, conquer the market with outstanding performance, face market difficulties bravely, adjust sales strategies in a timely manner, and lead the team to achieve outstanding results.

Lejiang awarded these sales elites with diamond awards, gold awards, silver awards, bronze awards, sales progress awards, outstanding team awards, and outstanding promotion awards to commend their advanced efforts and motivate partners.

With the joy of harvest, we move towards common goals. Lejiang has gone through a challenging 2023. We are grateful to every colleague, and we are even more grateful to every distributor partner for their recognition and adherence to the Lejiang brand! A long-term and stable strategic partnership is the cornerstone of Lejiang's steady development, and it is because of your support and efforts that the Lejiang brand continues to grow stronger.

Facing the hopeful 2024, please believe that Lejiang will continue to enhance its core competitiveness and sustainable development capabilities, provide better products and services to customers and partners, build a more solid guarantee system, and create greater value!

05 Leadership Message

Director Xue summarized the year and said: In 2023, Lejiang's domestic and foreign sales performance remained flat compared to last year, with significant growth in some regions, achieving results beyond expectations, all of which cannot be separated from the joint efforts of all Lejiang employees and distributor alliance partners. He pointed out that in 2024, Lejiang will continue to exert efforts in new product development, quality improvement, brand building, etc., comprehensively promote high-quality development, build a comprehensive after-sales service system, assist distributor partners in providing timely, high-quality, and value-added efficient services to end users, and establish a brand operation center and large customer service center to promote the brand building of Lejiang Nanbang company to a new stage of development.

Deputy County Mayor Deng Chuanqi expressed in his speech that Lejiang chose to hold the distributor annual meeting in Feng County to draw on the spirit of hard work here, convey a majestic force, and forge ahead. He firmly believes that Lejiang will achieve extraordinary performance in 2024. "Lejiang, joy in Jiangsu, has great potential"!

In his speech, Chairman Yang Xiaojing of the China Sewing Machinery Association fully affirmed Lejiang's responsibility and contribution as a vice-chairman unit of the association and a leading enterprise in the industry to the development of the Sewing Machine industry. He stated that Lejiang Company and distributor teams should have confidence, cooperate and develop, adhere to their original aspirations, and move forward courageously. Chairman Yang analyzed the current situation of the sewing machinery industry, new changes in the market, and new challenges faced by the clothing industry, emphasizing the importance of digital transformation. He pointed out that distributors should take the initiative to study the impact of informatization, automation, and intelligence on traditional industries, closely follow Lejiang's product innovation and market development pace, seize opportunities, innovate continuously, focus on cultivating new marketing models, realize the conversion of new and old kinetic energy, and promote the transformation and upgrading of trade enterprises.

06 Factory Tour

After the meeting, the delegates visited the Jiangsu Lejiang Intelligent Equipment Co., Ltd., located in the Feng County Economic Development Zone in Xuzhou City. Jiangsu Lejiang is a subsidiary established by Zhejiang Lejiang Machinery Co., Ltd. in Xuzhou in 2021. With a total investment of 200 million yuan and covering an area of 40 acres, it will build a high-end sewing equipment intelligent manufacturing industrial park integrating technology research and development, whole machine manufacturing, and industrial supporting, which is a major strategic initiative and new growth point for Lejiang's professional, automated, and intelligent development.

07 Reception Banquet

The banquet was splendid, and all Lejiang family members opened their hearts, enjoyed wine, enhanced mutual understanding, shared the joy of market gains over the past year, and expressed their passion for fighting the market and creating brilliance together in the coming year!

With unwavering determination to advance, despite the challenges, Lejiang held its 2023 Strategic Distributors Annual Conference as a rallying call for the 2024 sewing machine market.

The horn of victory for winning in 2024 has been sounded! Lejiang Company will continue to increase efforts in new product research and development, continuously improve the sales system, build a high-level service team, comprehensively promote high-quality development. All Lejiang distributor partners, let us join hands, unite sincerely, go all out, face challenges, forge ahead, and compose a more brilliant development chapter!

In 2024, Lejiang Company will innovate, seek change, climb to new heights, and unite for a leap forward, leading to a smart sewing future!